The Advantage Carroll campaign engaged more than 40 volunteer corporate leaders to solicit 300+ prospective investors. When the Advantage Carroll campaign was officially announced in March, 2011, more than $2.8M in pledges had already been secured. When the campaign concluded in June, 2011, pledges totaled $3.7M – 112% of the goal, including more than $750,000 from first-time investors.
Four years later, FCD returned to Carroll County to work with Carroll Tomorrow on Advantage Carroll 2020. With a newly crafted five-year strategic plan, a feasibility assessment was conducted and a $3.8M minimum feasible goal was recommended. The Advantage Carroll 2020 campaign was launched in September, 2015, this time implementing a Right Call funding campaign. Seven months after the launch of Advantage Carroll 2020 a victory celebration was held to commemorate the $4.2M in pledges that had been received for the campaign, equating to 111% of the campaign goal.